NAFCU

Member loyalty is a significant driver of credit union success. So, how do credit unions distinguish their institutions for their members to survive in a down economy? In this podcast we spoke with business expert, author and vice chairman of one of the fastest-growing public companies in the nation, Scott McKain on that very topic, which will be presented as part of his keynote address at NAFCU’s 42nd Annual Conference coming up this July. NAFCU’s Director of Marketing, Alicia Hosmer, is the moderator for this podcast.

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Attitude is everything, according to Keith Harrell, a dynamic life coach who specializes in changing behaviors through a positive attitude. Known across corporate America for his energetic, innovative presentations, Keith Harrell is president of Harrell Performance Systems, a firm specializing in helping corporate leaders achieve and maintain their goals through the power of a positive attitude. He has addressed many of America’s top corporations including AT&T, Microsoft and Kodak, and has IBM and Coca-Cola among his repeat clients. Harrell has also received a lifetime award for speaking excellence and professionalism as an inductee in the Speaker Hall of Fame. 

The below podcast is an interview featuring highlights from his latest book, Connect, co-authored by Hallie Hill. Keith Harrell will be revealing his successful approach and framework for making emotional connections to help empower business leaders and their teams to deal with the ever-changing challenges of both life and business at NAFCU’s 41st Annual Conference & Exhibition, July 8-12, 2008, at the San Diego Convention Center in San Diego, California. 

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There are 21 bad habits that need to stop before successful leaders can excel to the next level, according to bestselling author Marshall Goldsmith in his most recent book What Got You Here Won’t Get You. Is one or more of these bad habits holding you back from realizing the next step in your career?

Listen to an exclusive interview with Goldsmith, a world-renowned teacher in leadership development, coaching and human resources, as he answers questions about his recent book What Got You Here Won’t Get You There and discover how his leadership development process can help you take the next steps in your career.

Ranked among the top 10 executive educators by The Wall Street Journal, Goldsmith has a unique talent to motivate positive organizational evolution in corporations ranging from General Electric to the Girl Scouts of America. Goldsmith has written 22 books, including his latest book, What Got You Here Won’t Get You There. His work has been highlighted in a New Yorker profile, a Forbes feature story, a Harvard Business Review interview and a Business Strategy Review cover story.

Marshall Goldsmith will be exploring the evolution of positive organizational change in more detail at during his keynote speech at NAFCU’s 41st Annual Conference & Exhibition, July 8-12, 2008, at the San Diego Convention Center in San Diego, California.

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NAFCU’s 2007 Marketing Award Winners, all experts in the field of credit union marketing, presented their award-winning entries in a panel discussion at NAFCU’s 2008 Strategic Growth & Lending Conference in Scottsdale, Arizona, March 11 -14. The panel featured:

Karen Savickas-Mathias, Marketing & Administrative Services Manager Southwest Research Center Federal Credit Union

Courtney Hall, Director of Member & Community Relations SECNY Federal Credit Union

David Richards, Production Copywriter, Marketing Grow Financial Federal Credit Union

Kelly Turner, Assistant Vice President, Marketing Eli Lilly Federal Credit Union

The winners gave attendees an overview of their award-winning entries and valuable tips on how to execute and evaluate the successes of future marketing efforts. If you have any questions about NAFCU’s Award Programs, upcoming events or membership, please contact NAFCU’s Director of Marketing, Alicia Hosmer, at ahosmer@nafcu.org or visit NAFCU’s Web site at www.nafcu.org.   

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